The word ZURI means "beautiful" in Swahili, the native tongue of Tanzania. This is where founder Ridhi Joshi was raised and spent her childhood cultivating her creative curiosity.
Nature, culture, travel, music, and the arts play an integral part in inspiring the voice of our designs, resulting in floral pieces and styling that resonate to each client and are truly unique to their love story. Arranged in a loose, romantic and natural format, as though each design is its own growing garden brimming with textural and unexpected elements- creating a unique visual experience for the viewer. Having a creative background in lends Ridhi the ability to conceptualize designs and aesthetics that communicate the delicate ephemeral beauty of nature.
Zuri Floral Design is a Lake Tahoe based studio, that specializing in building floral designs for weddings, events, and editorials. Our extensive design knowledge has enabled us to provide flora for your Elopement or Full Service Design along with our floral packages we do provide Prop Styling & Production Services as well.
IMAGE BY SCOTT SIKORA PHOTOGRAPHY
Founder | Floral Designer | Prop Stylist
Ridhi is the creative soul behind Zuri Floral Design - drawing her inspirations from travel, architecture, nature, music, and good food. Her journey in the wedding industry began 10 years ago and soon after she shifted her course. She began working with flowers 7 years ago which led her to take a leap by establishing Zuri Floral Design, in the Fall of 2017. Nature provides an ever changing bounty of florals, stems, foliage. This allows Ridhi to reimagine style, movement, and color stories pushing her work to reflect the wild romance and shapes just as nature intended. Originally from Arusha, Tanzania (and born in India) her creative journey took up roots from a young age. Her childhood was spent in beautiful Tanzania, a country that provided her an array of creative inspiration- wildlife, safari, culture, music, and nature. Always drawing, painting, sketching, and always finding new and interesting was to expand her creative voice and knowledge. Ridhi currently lives 30 minutes from Lake Tahoe. Enjoys outdoor adventures with her husband, Andrew. She's a sucker for 90's Bollywood films, homemade pasta, avocado toast, Art museums, a self professed tea aficionado and enjoys the occasional glass of prosecco!